Boy Scouts Bank on Hispanics, Still Need to Work on 'Cool' Factor
It's an American institution on the verge of its 100th anniversary, and the Boy Scouts are struggling to survive. Although it's still the top youth organization in the nation, enrollment has been steadily declining over the past two decades, and in order to stay afloat, they've come up with a new strategy: Attract Hispanic kids.
The demographics of the country have changed, and the Boy Scouts are gearing up to adjust accordingly. A Scouting official told the Assosicated Press (via the Daily News): "We either are going to figure out how to make Scouting the most exciting, dynamic organization for Hispanic kids or we're going to be out of business," said Rick Cronk, former national president of the Boy Scouts, and chairman of the World Scout Committee.
While the Scouts can make some relatively simple changes, like hiring bilingual employees and create target-specific advertising, at the core, some of the focus values will need to change. An expert explains "Scouts will have to work with Latinos' strong family connections and relax the focus on individual achievement [...] Creating activities in which younger boys learn from the older ones - much as they rely on siblings and cousins within the extended family - will also feel more comfortable."
But ultimately, one thing the article only hinted at was the pop culture rep the Scouts have garnered as being pretty dorky (see: Napoleon Dynamite, for starters).