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Hollywood's Changing Face

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Yesterday political big wigs and Hollywood Boulevard business leaders gathered to announce a new campaign for tourism. It wasn't too long ago when Hollywood was seedy, but things have changed. Instead of an average 23-minute stay, tourists stay overnight. For the city as a whole, tourism brought an estimated $13.8 billion to Los Angeles and 25.6 million overnight visitors, all which help sustain 456,000 tourist-related jobs. The Visit Hollywood 2010 campaign will include events up and down the entertainment corridor this year, but also numerous anniversaries, such as The RockWalk (25 years), The Hollywood Palladium (70 years) and Pantages (80 years).

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