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Glendale Is Like Soooooo Totally Boring... Extreme Makeover!!

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Alex Theatre in Glendale | Photo by LA Wad via LAist Featured Photos on Flickr

Alex Theatre in Glendale | Photo by LA Wad via LAist Featured Photos on Flickr
Is life in Glendale boring? While the existence of Porto's Bakery suggests NO, a citywide survey says YES, according to the Glendale News-Press.

The article reports that despite culturally rich neighborhoods, busy businesses, mega shopping complexes and a positive reputation, The Big G's low profile has registered more like a no profile in a survey of 209 residents, 200 non-residents and 128 civic leaders.

A two-year marketing and branding plan is expected to materialize within the next four or five months using an umbrella strategy to promote new, "independent"; city brands (ie: Burt Bees is to Nabisco as the TBD Arts District is to Glendale).

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An enhanced creative corridor, developed arts district, city logo, catchphrases, and street banners are all part of the forthcoming identity makeover.

The Glendale Chamber of Commerce, Americana at Brand and Glendale Galleria are reported to be in favor of the development.