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Food

Bread Has Never Tasted So Good: Why You Should Support your Local Bread Man

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As a kid, mom's toast was always a staple, but I never salivated for it when I woke up. Even though I fought the carb-conscious craze, breakfast took a turn with less bread consumption as age took its toll. Supermarket-bought bread was always handy to have around, for sandwiches and whatnot, but other than that, it sat in the refrigerator for months at a time.

That was until recently when LAist became increasingly enamored with farmers markets, locally sourced food and other ways to eat more sustainable. My long-standing problem with fresh bread--an untested thought at the time--was that I didn't eat it enough, therefore it would turn moldy too soon.

After discussions with a few friends and a bread vendor at the Studio City farmers market, I heard the same suggestion repeated: freeze what you're not using. That was enough reason for me to give it a try.

The results were surprising, to me at least. I began waking up, actually desiring the bread. It tasted... different. Not different as in organically weird and too healthy, but wonderfully delicious--a soft, but grainy taste explosion. It was just something that could not be compared to store-bought bread, no matter how fancy or less expensive it was at Ralph's, Trader Joe's and even Whole Foods.

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Besides actually tasting good, bread at farmers markets tend to only carry a handful of ingredients, all of which are pronounceable. It's made fresh, usually early that morning or the day before and it only traveled a relatively short distance. Best of all, like all the best chefs in Los Angeles, you develop a relationship with your food provider.

Enrique Morga from Rancho Cucamonga's Old Town Baking Company sells bread six days a week at eight local markets. "Your helping the local economy," he said, standing at the Tuesday-weekly Woodman Avenue Market in Sherman Oaks. "When you go to a store, they're a big company nationwide. You really need to help out the little guy."

And from now on, as long as there is a farmers market where I live, I'm happy to help out the small local businesses. After all, this is a long-lasting habit that benefits me and my local surroundings.

Related: From the Farmers Market to Your Freezer: The Best Popsicles in L.A.