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When a Dime isn't a Dime...

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The hallowed downtown institution, Philippe the Original, is famous for "creating the 'French Dip Sandwich' and serving the 10 cent cup of coffee

Since 1918, Philippe's has been most famous for dipping the French rolls into au jus and then serving up very yummy sandwiches of beef, pork, lamb, ham and turkey between the bread. Like Pink's, it's an experience that every Angeleno should try once. The sandwiches are reasonably priced $4.90 for most sandwiches (except lamb which costs $5.95). And Philippe's coffee isn't bad either for this neighborhood, which doesn't have a Starbucks or Coffee Bean (yet).

But we have a little, iddy, biddy bone to pick with their coffee advertising.This LAist poster wanted a coffee to go, but didn't have much cash -- a quarter to be exact -- and Philippe's doesn't take credit or debit cards. On the menu, Apffels Coffee is listed at .09 (with tax it comes to a dime). However, as a public service announcement, we'd like to share what we found out the hard way. Coffee-to-go is going to cost you six times more: 65 cents, to be exact.

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We understand that a mocha-choco-latte from one of the big boys will cost a helluva lot more, but maybe Philippe's 10 cent slogan should come with a caveat. (And don't get us started on the Styrofoam go cups.)

Flickr photo from Jek in the box