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This Week in Frozen Yogurt News

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Sure, all over the country the kids are back in school, the temperatures are beginning to dip down, and Starbucks has begun to shill its autumnal fare, but here in Sunny So Cal we are still sweating out our eternal summer, gorging on frozen dairy product treats of often questionable origin. Try as we might, the world of fro-yo is too mighty to ignore, which is why we feel compelled to bring you This Week in Frozen Yogurt News. So you can, like, be totally up to date on what really matters.

First, this week LAist revealed to its readership that among the many local eateries shut down this summer for some nasty health code violations was the Brentwood location of Pinkberry. The reason for the shutdown? The ever tantalizing presence of sewage. Not to imply in any way that sewage somehow was being served up with a swirl and a curly pointed top and decorated with colorful bits of kiwi and granola, but just for a moment indulge yourself by picturing a well-heeled Brentwooder (Brentwoodian? Brentwoodite?) greedily lapping up their cup of fro-you while cesspools of filth oozed at their feet. Oh, okay, gross out. We'll attempt to move on.

Speaking of Pinkberry, earlier this week an article entitled "A New Culture to Yogurt Franchises" ran on the Let's Talk Franchising! blog (who knew?) asserted that "consumers are more than ready for a frozen-yogurt resurgence" which leaves us wondering about the onslaught of ColorFruit named fro-yo emporiums Los Angeles has endured for the past year or so; if that was not in and of itself a resurgence (at the very least a surge, by definition) then what is it exactly that we are readying ourselves for?