Memo to Zankou: Consider a Cable Channel for Your Chicken?
People get devoted to the signature food items offered at beloved restaurants. In Los Angeles, when it comes to chicken, Zankou has a hefty portion of the devotion market cornered. So maybe the folks at the chain would be interested in the enterprise launching Monday in Canada: A 24-hour cable channel devoted to showing their chicken cooking.
Swiss Chalet, a family restaurant known for their rotisserie chicken, are launching the channel, which will run for 13 weeks in one province, Ontario, and will show nothing but the bare essentials, "two rows of chickens roasting in an open-flame oven," explains the CBC.
Like the holiday-time fireplace, the channel, part of a broader marketing campaign, is expected to mesmerize viewers. Zankou? El Pollo Loco? Chef Ludo? Do you guys need to put in a call to some cable providers?
Now, Swiss Chalet chicken is pretty good, as far as big chain comfort fare goes; having grown up in Toronto, I've dipped my fair share of rotisserie cooked pieces into their signature gravy and gone "Mmmmm." Will a cable channel boost their business? It may just prove to be exquisite agony for stoners channel surfing in the wee hours.