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Is This the Next Pinkberry?

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Frozen fads come and go in cycles. Two years ago Pinkberry was all the rage. Two decades ago TCBYs and Hogi Yogis ruled America’s urban and suburban landscape. Now will a simple frozen treat from our 50th state become the next big thing?

For months in the Valencia Promenade (a strip mall down the street from the Town Center) there was a storefront sign that touted “Shave It” was coming. Many customers thought that either an upscale barber shop or a store dedicated to razors and shaving was going to open. (And we probably all thought the same thing: “Those people are going to lose their shirts opening in this economy!”)

But Shave It finally opened nearly three weeks ago, and we were dead wrong. It’s a shop dedicated to Hawaiian shave ice treats, ice cream and interesting combinations of the two.