Is This the Next Pinkberry?
Frozen fads come and go in cycles. Two years ago Pinkberry was all the rage. Two decades ago TCBYs and Hogi Yogis ruled America’s urban and suburban landscape. Now will a simple frozen treat from our 50th state become the next big thing?
For months in the Valencia Promenade (a strip mall down the street from the Town Center) there was a storefront sign that touted “Shave It” was coming. Many customers thought that either an upscale barber shop or a store dedicated to razors and shaving was going to open. (And we probably all thought the same thing: “Those people are going to lose their shirts opening in this economy!”)
But Shave It finally opened nearly three weeks ago, and we were dead wrong. It’s a shop dedicated to Hawaiian shave ice treats, ice cream and interesting combinations of the two.