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Free Ice Cream Today: Vanilla Bee Honey Flavor

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To help educate the public on the drastic decline of the honeybee population due to colony collapse disorder, Häagen-Dazs is giving away free samples of their Vanilla Bee Honey Flavor today from 4:00 to 8:00 p.m.

They have also set up an informative site called to explain their concern. "We rely on honey bees for one-third of our our food supply, so when honey bees are in danger, we're all in danger," the company says.

To find a store near you, check out their store locater.

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Via EaterLA via Epi-Log | Photo by Aka Hige via Flickr