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Are Cupcakes Worth Waiting in this Line?

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The line. For cupcakes.

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Joy, my ass.

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I've never tried Sprinkles Cupcakes before, but I'd heard they were the cupcake shit, and I was hoping to send them to my mom for her birthday (happy birthday Mom!) as kind of a "love from LA" type of gift. So I get to the cupcake place, and lo and behold, there is a line. Out the door. 30 people deep. For CUPCAKES.

I'm just saying--really--a line?! The sad thing is, people, full disclosure: I waited. I couldn't help it. I had driven all the way out to Beverly Hills, figured out how the hell to get onto Little Santa Monica coming from the east, and I knew that after the whole line debacle I would never be back. So yes, there it is. I waited, and I bought a cupcake, and I ate it. And you know what? It was good. But no cupcake is good enough to wait 20 minutes for...sorry Sprinkles. It's just the truth.

P.S. Despite the misleading claim on the Sprinkles website, they do not ship gifts. They have a courier service that will take the cupcakes to any location...in the LA area. So allow me to prevent you from making the same mistake I did. Think of another gift.

One more photo after the jump...

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Another view of the line...for cupcakes.

Photos by Jessica for LAist