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Chain Reaction: OMG! Steak 'n Shake is Coming to L.A.
Transplants and travelers, if you have been hankering for a hamburger from your beloved Steak 'n Shake, you won't have to go far soon: The national chain will be opening up a location here in L.A. at the Runway at Playa Vista development.
We've only ever driven past Steak 'n Shakes on our travels, so we dug into the chain's history, and people's mealtime food p0rn via Flickr.
First, Steak ‘n Shake was founded in February, 1934 in Normal, Illinois, so their backstory goes. The "Steak" in their name is actually a reference to their steakburgers, and shake, well, that's a little more obvious. Apparently there was some question about how great their meat was:
To prove his point that his burgers were exceptionally prime, [founder Gus Belt] would wheel in a barrel of steaks (including round, sirloin, and T-bones) and grind the meat into burgers right in front of the guests. Hence arose the origin of our famous slogan, “In Sight It Must Be Right.”
People are die hard fans, though. Last summer, Gothamist stoked the flames of the burning fire of devotion felt by Steak 'n Shake lovers with news the chain was set to open in NYC. When the "Signature" location did eventually debut, loyalists waited in line for hours to get the free burgers the restaurant was handing out.
No word yet on if the Los Angeles location will do the same, but stay tuned in case you'll need your sleeping bag to set up camp on the sidewalk for a steakburger freebie. In the meantime, enjoy these photos of Steak 'n Shake fare from around the nation.