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How A Mortifying Arclight Promo Became A Silly Meme Called "Kevining"

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Tina Fey does it. Drew Pinsky does it. Yankees and Dodgers fans do it. Even Canadians do it.

"Kevining" an awfully silly internet trend that accidentally started when Kevin Ryder of "Kevin and Bean" agreed to do a promo for the Arclight's 10-year anniversary. Because of a mix-up, the photo with the goofiest pose ended up being chosen. In the photo, Kevin is smiling while staring off dumbly into the space above the camera while giving a half-assed thumbs-up. See for yourself.

KROQ asked listeners to send in photos of themselves "Kevining," and the trend has taken off (and gotten its own tumblr and Urban Dictionary entry, obviously).