Woman Pisses on Rug in New Ad for The Standard Hotel
There's a certain amount of truth to the notion that when you're staying at a hotel, you might be inclined to behave in ways that are a little more scandalous than your usual M.O. Maybe you have a one-night stand. Maybe you drink wine straight from the bottle. Maybe you go ahead and you eat that Snickers from the minibar.
Or maybe, as new ads for The Standard are suggesting, you take a piss on someone's rug.
The images for the new campaign are apparently designed to push the envelope as far as what's acceptable to do in a hotel and what isn't. The New York Times reported yesterday that other ads include a woman drooling into a bowl of soup, and another with a man's head down a woman's shirt.
According to Teressa Iezzi of fastcocreate.com, they're by Austrian artist Erwin Wurm. Iezzi reports that in a statement, the Standard had this to say about their new marketing project:
"Wurm tackles our heightened fearfulness following the events of 9/11. Threats on national and international security have made us more sensitive to our personal space and freedoms. An invasion of personal and private space is documented in this work. Wurm seems to be making fun of how much we have accepted intrusion into our private lives. Despite the lightheartedness of this series, these works of art have a serious intent and are a social and political critique of our changing world."