Support for LAist comes from
We Explain L.A.
Stay Connected

Share This

This is an archival story that predates current editorial management.

This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.

News

Who Watched Obama's Infomercial?

Before you read more...
Dear reader, we're asking you to help us keep local news available for all. Your tax-deductible financial support keeps our stories free to read, instead of hidden behind paywalls. We believe when reliable local reporting is widely available, the entire community benefits. Thank you for investing in your neighborhood.
5b2c5ca94488b300092813ee-original.jpg

If you watched, you are one of the 33.5 million U.S. viewers that did so last night. The infomercial was simulcasted on CBS, FOX, NBC, Univision, BET, MSNBC, and TV One and drew 3 million more viewers to the tubes than on an average Wednesday night at the 8:00 p.m. hour, according to Nielsen who noted that "in comparison, the final debate between the two presidential candidates drew 56.5 million U.S. viewers on October 15. The candidates’ first debate on September 26 drew 52.4 million viewers; their second debate, on October 7, drew 63.2 million viewers."