Dexter to Bring Some Reality to Hollywood
Showtime's promotion for Dexter last year at Hollywood & Highland | Photo by Sonny I. LaVista/LAist
"1st Californication and now Weeds? Showtime's viral marketing is becoming completely outrageous," one reader remarked.
Another chimes in... "hope Showtime draws the line on this 'life imitates art' viral marketing scheme before the new season of Dexter starts in a few weeks."
If you remember last year, there was some Dexter viral marketing in Hollywood, but at least it was planned and not real. Before the season premiere, there were thirteen crime scenes (as seen above) in thirteen cities across the country. This year, we see that City Council passed a motion earlier today to allow uber creative marketing company Pop2Life the rights to do a display that could appear on Thursday, Friday or on both days on the north side of Hollywood Blvd. between Highland and Orange on the sidewalk and in the curb lane. We're curious to what fun this year will be.