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One of my favorite parts of the "How to Rawk at SXSW" panel that I was on was Andrew Huff and Nick Douglas telling hundreds of people what to get rid of in their huge schwag bags that everyone gets here.
It was brutal and honest and totally funny because it was true. As I pack up to go back to LA my hotel room floor is littered with all the crap that I have no interest in. However it's the thought that counts, so schwag sponsors, thanks for trying.