If Justin Bieber makes another "viral" video but no one cares about it, does it even count as content?
That's the question that pops into mind with the latest Carly Rae Jepsen lip-sync from Bieber, Ariana Grande, et al. "I Really Like You" is the new song in question, but Bieber is pretty late to the game on all fronts. For one, "I Really Like You" was released six weeks ago along with an accompanying music video showing Tom Hanks lip-synching to the song. Heck, Jepsen has already released a second (also awesome) single.
And if you don't remember what happened the first time around, here's Biebs, former squeeze Selena Gomez, and crew lip-synching "Call Me Maybe":
Such vitality! Such youth. It's like watching a bunch of genuinely bored rich kids finding fun out of making their own D.I.Y. home video of a song they liked and literally nobody had heard of. Those beanies and fake mustaches were so 2012 and from a more innocent era.
Time (and fame) is, of course, such a cruel mistress and now we're watching Bieber showing off his ink, another terrible haircut, and shooting the video in dressing rooms and really expensive backyards. Not even Selena is there to bring this all back down to earth. At least Kendall Jenner kinda sorta (kinda?) looks like Selena Gomez in the video and for a second made you think the pair had gotten back together. *fingers-crossed*
Jepsen is managed by Scooter Braun, who recruited her after Bieber told him "Call Me Maybe" was "the best pop song out there." So perhaps this 'viral' video is a gasp of desperation on both ends. Is Carly Rae Jepsen struggling to keep the moment going from that sweet Summer of '12 by returning to that well?
Don't give up, Carly. We really, really, really, really like you.
