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TV Junkie: Tuesday

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NBC is in the news big time this week. First off, NBC's ratings for its Wimbledon Men's Final broadcast was phenomenal - the best in 8 years and the best for a finale without a contending American since '91.

Second: its purchase of The Weather Channel for $3.5 billion - this is well below the $5 billion that the owners of The Weather Channel, Landmark Communications, had wanted for the property when it first started shopping it around at he beginning of this year. Jerry Yang wishes he worked at The Weather Channel right about now.

The NY Times also showcased how NBC proposes to measure how the effectiveness of their presentation of 3,600 hours of Olympic coverage across 7 TV networks + the Internet for advertiser consumption. They will use something they are calling TAMI, or the "total audience measurement index" (sounds way military industrial complex, kinda like something parent company GE would spew) - TAMI is "an amalgamation of existing yardsticks from sources like Nielsen Media Research and the lesser-known Omniture and Rentrak." How about how NBC plans to cover the repression of dissendents, protests, and pollution? Will coverage be limited exclusively to treacley Jim McKay-style interest pieces about the "struggle" of individual athletes, complete with soft-focus and smarmy music? You gotta love watching a 1/2 hour promo piece for some athlete wanting a Wheaties box cover and then 60 meager seconds of actual competition footage.

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