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Arts and Entertainment

TV Junkie: Tuesday

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NBC is in the news big time this week. First off, NBC's ratings for its Wimbledon Men's Final broadcast was phenomenal - the best in 8 years and the best for a finale without a contending American since '91.

Second: its purchase of The Weather Channel for $3.5 billion - this is well below the $5 billion that the owners of The Weather Channel, Landmark Communications, had wanted for the property when it first started shopping it around at he beginning of this year. Jerry Yang wishes he worked at The Weather Channel right about now.

The NY Times also showcased how NBC proposes to measure how the effectiveness of their presentation of 3,600 hours of Olympic coverage across 7 TV networks + the Internet for advertiser consumption. They will use something they are calling TAMI, or the "total audience measurement index" (sounds way military industrial complex, kinda like something parent company GE would spew) - TAMI is "an amalgamation of existing yardsticks from sources like Nielsen Media Research and the lesser-known Omniture and Rentrak." How about how NBC plans to cover the repression of dissendents, protests, and pollution? Will coverage be limited exclusively to treacley Jim McKay-style interest pieces about the "struggle" of individual athletes, complete with soft-focus and smarmy music? You gotta love watching a 1/2 hour promo piece for some athlete wanting a Wheaties box cover and then 60 meager seconds of actual competition footage.

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8:00pm The Moment of Truth FOX - Season Finale. A moment that couldn't come too soon.

8:00pm Wide Angle: Japan's About-Face PBS/KCET - The role of the military in post-war Japanese society.

8:00pm Wipeout ABC - Contestants try their luck against obstacles like the Donut Run, Crazy Beams (because they're, you know, "crazy") and the Toothbrush Sweeper in hope of winning cash.

8:40pm Not Going Out BBCAmerica - Season Premiere

9:00pm Hell's Kitchen FOX - Season Finale. Chef Ramsay selects either Christina or Petrozza to be the senior chef at his new restaurant.

9:00pm AFI Life Achievement Award: A Tribute to Warren Beatty USA - At the Kodak Theatre in Hollywood - hey, Shampoo was a good movie man.

9:00pm I Survived a Japanese Game Show ABC - Teammates take turns riding tricycles to remain on a moving conveyor belt + other shenanigans (but people are telling the Junkie that they switch channels after "Wipeout" so should we even be mentioning this show?)

10:00pm Flipping Out BRAVO - Jeff bonds with some deer in the back yard, and becomes possessive over them. Also, there are rats. Lots and lots of rats - and rat poop, lots of smelly rat poop

10:05pm 30 Days FX - Season Finale. Morgan goes Native on a reservation near Gallup, N.M.

11:35pm The Tonight Show With Jay Leno NBC - Actor Aaron Eckhart; swimmer (who is totally awesome BTW) Dara Torres; Los Lonely Boys perform.

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Pic of "Wipeout" from ABC