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TV Junkie: Tuesday

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As the SAG/AFTRA/AMPTP drama continues, advertisers are still ponying up the big bucks for TV advertising: $9.2 billion in pre-booked ads for the 2008-2009 season. This broad sale of advertising combined with targeted ad sales technology now offered by Canoe Ventures (you got a dog? say "hello" to even more Purina commercials) makes it seem like things are hunky-dory in TV land but they might not be. Some folks are perceiving these as just defensive measures: the networks had to sell much more inventory than usual to achieve that $9.2 billion mark and Canoe's technology is seen as a way to staunch the flow of ad dollars going to the Web.

8:30pm Hairspray HBO - (2007) The musical version with John Travolta makes it to HBO

9:00pm Hell's Kitchen FOX - Gordon Ramsay challenges the chefs to teach clueless housewives how to cook a gourmet meal.