TV Junkie: Tuesday
If you saw my SNL post yesterday, you know I'm all high on live TV (always have been), and lookie, lo-and-behold, we're going to start getting live ads on TV: the Hollywood Reporter says that Jimmy Kimmel (featured below tonight) will start running at least one live ad per episode starting in May. Garmin ran a live ad on Leno a year ago and the "effectiveness and awareness" levels exceeded standard (dead?) ads enough for Garmin and other companies to line up to begin running the live ads regularly.
Some people have been asking me about why I didn't take pics of the cast members and celebs at the SNL afterparty. First of all, that would probably have been the most uncool thing to do, ever. These people were relaxing, being themselves, and enjoying not being "on". Also, taking pics of them would have probably been the quickest way to have been thrown out (roughly) by Puff Daddy's bodyguard. I also wasn't there to interview anyone, just to introduce myself, and not to snark on them or otherwise put their words out of context. George Clooney complains about this exact kind of problem in this great interview/profile by Ian Parker in last week's New Yorker, check it out.