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Arts and Entertainment

TV Junkie: Thursday

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Get ready for a crapload of Bogusky ads for Microsoft featuring Jerry Seinfeld and Bill Gates. Microsoft is spending about $300 million on the campaign, dwarfing Apple's Mac Guy / PC Guy ad spend. Seinfeld is a fantastic stand-up man and comedic actor (despite the godawful "B-Movie") but something about his attitude and lifestyle tell us that he's motivated more by the $10 million he's getting than by the much disparaged Vista operating system.

8:00pm XXIX Summer Olympics NBC - Track & field, finals: men's 400m, 110m hurdles, triple jump, women's 200m, decathlon day 1; diving, women's platform final; beach volleyball, men's final

9:00pm Dragon's Den BBC America - Season Premiere

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9:00pm Destroyed in Seconds Discovery - Series Premiere

9:00pm The Principal's Office TruTV - Series Premiere

9:00pm Glam God with Vivica A.Fox VH1 - Series Premiere

9:00pm Blog Cabin DIY - Watch the show, register to win the cool cabin that they are building.

9:30pm The Night of the Iguana TCM - (1964) In Mexico, an unfrocked clergyman (Richard Burton - who was a rancid drunk during the filming of this) juggles relationships with three women of disparate personalities - the beautiful Ava Gardner, Deborah Kerr, and Sue Lyon

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10:00pm America's Best Dance Crew MTV - Find out which dancers won the coveted title of Best Dance Crew and the $100,000 prize: Dirty South (SoReal Cru from Houston) v. the Wild West (Super Cr3 from Las Vegas)

10:00pm The Gong Show with Dave Attell Comedy Central - Lawnmower Salad, 'nuff said

10:30pm Reality Bites Back Comedy Central - The remaining stand-ups pair up with D-level celebs, including Kato Kaelin, for "Hunting with the Stars"

10:00pm Jacked A&E - Series Premiere

10:00pm Penn & Teller: Bulls...! Showtime - Humans' nostalgic tendency to long for an idyllic past.

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10:00pm Tabatha's Salon Takeover Bravo - Series Premiere

11:00pm The Cho Show VH1 - Series Premiere. Margaret Cho is honored as "Korean of the Year"

Jerry Seinfeld pic (AP Photo/Evan Agostini, file)