TV Junkie: Leno Thinks He's Hip; Advertisers Bought Less for Less
Weekend EditionShark Week Ending :-(
NBC is going for the young urban crowd on the opening night of Jay Leno's show with guests Rihanna, Kanye and Jay-Z. We're kind of thinking that this won't work so great as the older crowd that was Leno's base has left the network for Letterman.
Advertisers bought 15% less ads from the Big 4 networks for the 2009-2010 season and the minutes they did purchase, they paid less for. Less money for programming means, what, nothing but reality TV?
To start working yourself into a froth over the upcoming season of "Mad Men", we suggest you check out today's ample story in the Wall Street Journal. It provides an in-depth summary of characters as well as a detailed analysis of the participation of women in the script-writing and directing of the series.
This weekend we suggest watching the remainder of "Bollywood Hero", the remainder of Shark Week, and then Sunday it's HBO night, as usual. But please click through to the full listings of highlights we found for you.