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The OC Register Will Send a Whopping 100 Employees to Cover the Angels' Opening Day

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The Orange County Register announced that tomorrow it will be sending 100 employees—which for a small newspaper certainly qualifies as a "mob"—to cover the Angels' Opening Day.

Here's the announcement of the "News Mob" from the paper:

On Opening Day, the Orange County Register will unveil the first-ever News Mob, which will feature more than 100 reporters, editors, photographers, representatives from nearly every department in the Register organization and fans covering the Angels. Dozens of fans already have joined the News Mob, sending in photos of themselves in Angels gear and writing about their love for their favorite team.

This morning the editor told the Nieman Journalism Lab that they already had 48 stories about the Angels written up. Expect to see every possible (soft feature) that you could ever imagine for the annual event: food and drink reviews, a feature about someone proposing to his girlfriend during the 7th inning stretch, "analysis" of the music played at the games including "Build Me Up Buttercup" and profiles of the manager, the announcer and talk show host.

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Unless you count the profile of Dodgers fans lurking in the Angels' midst, the 100 or so employees aren't trying to dig up controversy or anything entirely unexpected. So what does this "news mob" actually have to do with news?

Sharon told Nieman Journalism Lab, “We thought about that, and we discussed it many times. Just like how the space program gave us Tang, we hope there are these residual benefits. A news mob for the first day of school. We might be able to use the same approach for covering the Oscars next year, or election day next year. Can we translate this kind of reporting to other big events? We think the answer will be yes.”