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The Incredible Super Bowl Hype Machine

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I have to be very honest with you. I hate this time of the football season.

I love the game, don’t get me wrong. I think the NFL has the most dynamic postseason in all of professional sports.

I just hate this week of needless hype and other absurdities that would make Eugene Ionesco proud that lead up to the game.

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One piece that floated into my inbox Saturday morning comes from the folks at, a website that details urban legends. In it they detail how the mess that was the movie I Am Legend is predicting today’s Super Bowl winner.

In the beginning of the movie, there’s a newscast scene with a crawl that reads, “Giants lose to Patriots for second time this season 23 to 7.”

Of course the only thing that could register in my foggy mind (thanks to seeing Autolux Friday night) was, “Who the fuck cares?”

This week there was a reporter for TV Azteca from Mexico City wearing a wedding dress who asked Tom Brady if he would marry her. Once rebuffed she went to Eli Manning and asked the same thing with the same result.

Again, who the fuck cares?