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The Arts & The Web: A NAMP 2.0 Discussion
Photo Megan Geckler's art by susan catherine via LAist Featured Photos
This is a purposefully backdated post for a National Arts Marketing Project (NAMP) workshop called "The New Frontier Part Two: Blogging, Social Networking and YouTube!" organized by the LA Stage Alliance with guest speakers D. Jean Hester and LAist Editor, Zach Behrens. The following are notes and reference links for workshop participants.
BLOGS
- Video: Blogs in Plain English
- General Blogs: boingboing, Huffington Post
- City & Neighborhood Blogs: LAist, Atwater Village Newbie
- Local Specific Blogs: LAObserved, LAPD, Bottleneck Blog, Homicide Report
- Activism: Save Our Taco Trucks
- A blog for a specific incident: Griffith Park Recovery
- Bert Green Fine Art Gallery, Downtown LA
- The Roosevelt Lofts, Downtown LA
RSS
- Video: RSS in Plain English
- I use Google Reader
Culture Shock Marketing for Subliminal Gallery
- Sent E-Mail Promoting Event
- Linked to Gallery of Photos with permission to use
- Large Post within hours of initial e-mail on LAist
TWITTER
-Video: Twitter in Plain English
-Usage/Stats in Los Angeles
-5 Tips to Grow Your Twitter Presence
Programming: FuelFrog for tracking Gas Mileage
- The Roxy in West Hollywood could announce ticket sales/new music bookings
- Barack Obama is the most popular person on Twitter, uses for campaign announcements
- LAist auto-tweets its headlines and does some interactivity with readers
Sponsored message
YOUTUBE
- Example: Tribe Theatre uses Online Video to Promote Play
- This Video got 250,000 views in 24 hours
Los Angeles Fire Department
- Uses Twitter to alert the public
- Google Groups to alert public via e-mail/text
- Uses Blog to describe major incidents
- Uses Flickr to share photos, demonstrate to public what they do
- Read interview with LAFD's Public Info Officer: ""We can no longer afford to work at the speed of government."
SEARCH ENGINE MARKETING (SEM)
- Google AdWords
- Search"vegetarian restaurant los angeles"
BASICS
Promote on these free websites, you never know who will see it
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Right now, LAist has lost $1.7M in annual funding due to Congress clawing back money already approved. The support we receive from readers like you will determine how fully our newsroom can continue informing, serving, and strengthening Southern California.
If this story helped you today, please become a monthly member today to help sustain this mission. It just takes 1 minute to donate below.
Your tax-deductible donation keeps LAist independent and accessible to everyone.
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