Support for LAist comes from
Made of L.A.
Stay Connected

Share This

This is an archival story that predates current editorial management.

This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.


Sony Gets Smart: Capitalizes on Viral Wedding Video Instead of Serving Lawsuit

Support your source for local news!
The local news you read here every day is crafted for you, but right now, we need your help to keep it going. In these uncertain times, your support is even more important. Today, put a dollar value on the trustworthy reporting you rely on all year long. We can't hold those in power accountable and uplift voices from the community without your partnership. Thank you.

If you haven't seen this, watch it. It makes for a great smile and start of the weekend. These people from Minnesota have some moves!

The music industry has never been the savviest when it came to the internet and its possibilities. Suing kids, grandmas and college students left and right. But when the latest, happiest and most popular YouTube video with a Chris Brown song became a hit last week, they profited instead of becoming another lawsuit headline.

As local blogger and former LAist Editor Jason Toney points out from ReadWriteWeb, "in the case of this wedding video, Sony (copyright owners of Forever) chose to capitalize on the clip's success rather than blocking the file. They added a simple pop-up overlay that offers users a chance to purchase the song from iTunes or Amazon. According to YouTube, in the last week, the year-old song has risen to #4 on the iTunes charts and #3 on Amazon."

Most Read