Sony Gets Smart: Capitalizes on Viral Wedding Video Instead of Serving Lawsuit
If you haven't seen this, watch it. It makes for a great smile and start of the weekend. These people from Minnesota have some moves!
The music industry has never been the savviest when it came to the internet and its possibilities. Suing kids, grandmas and college students left and right. But when the latest, happiest and most popular YouTube video with a Chris Brown song became a hit last week, they profited instead of becoming another lawsuit headline.
As local blogger and former LAist Editor Jason Toney points out from ReadWriteWeb, "in the case of this wedding video, Sony (copyright owners of Forever) chose to capitalize on the clip's success rather than blocking the file. They added a simple pop-up overlay that offers users a chance to purchase the song from iTunes or Amazon. According to YouTube, in the last week, the year-old song has risen to #4 on the iTunes charts and #3 on Amazon."