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Arts and Entertainment

Smoke It Like It's Hot: Snoop Dogg Debuts His Own Weed Line

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If there was someone we'd trust as our go-to weed expert, it would be Snoop Dogg. The rapper and entrepreneur is now spreading his weed connoisseur knowledge in the form of a new mainstream marijuana line.

Leafs by Snoop (LBS) launched today in Colorado, and features eight of the 44-year-old Snoop's favorite weed strains—from Cali Kush to Northern Lights and Blueberry Dream—as well as offering them as wax and shatter, The Cannabist reports. And what's a line without edibles? He also has a variety of chocolate bar flavors, gummies, fruit chews and "peanut butter gems." We're pretty impressed by the packaging, too; these chocolate bars look like they came from a gourmet chocolatier, and we imagine would make a great holiday stocking stuffer:

His line goes on sale at Colorado pot shops today (sorry, Cali folks). In 2012, Colorado passed a landmark law legalizing the possession and use of recreational marijuana.

"Since I've been at the forefront of this movement for over 20 years now, I'm a master of marijuana," Snoop said. "So naturally, my people can trust that I picked out the finest, freshest products in the game. Let's medicate, elevate and put it in the air."

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We believe him. Snoop once claimed he smoked 81 blunts in a day. This guy's got cred. Snoop even launched his own weed lifestyle website, Merry Jane, in September.

Snoop announced his launch at a party on Monday night at the Denver suburban cul de sac home of LivWell's owner John Lord, a place we'll call the "Dogg Pound." When he talked about his line launch, he said, "Sample it responsibly. As responsibly as you can," before packing pipes and passing the bowls around, according to Maxim, which had a journalist attend the party. The party had plenty of munchies from bacon-wrapped dates to Frito pie. Snoop also DJed a set, and rapped his lyrics over Dr. Dre’s "The Next Episode."

Here's a little recap video of the party: