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It's possible that Snoop Dogg has never come across a product endorsement opportunity he didn't like, but his latest entry in the world of publishing makes sense.
Snoop's book "Rolling Words: A Smokable Songbook" is just what it sounds like. Stoners can read lyrics and other deep thoughts about Snoop smoking up, roll up a joint on the paper it's written on and then strike a match on the book's spine and light up. Preview the book here: the ink is nontoxic, the cover is made of sturdy hemp and the pages are perforated. Matches and OG Kush not included.
Coachella-goers will be the first to give the papers a trial run. They can find their own perforated pages attached to posters around the venue, according to the site Co-Create.