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It's a Mini-Me, but for Airbnb houses.
The vacation home rental website launched an awesome marketing campaign this month called Birdbnb, where they assembled a team to build birdhouse replicas of their 50 most interesting rental homes around the world. The birdhouses (full of bird seeds!) were on display in New Orlean's Audubon Park, hanging off of the trees.
California got a lot of love from the website (and rightfully so, since the company is based in San Francisco). The collection included a rainbow house in Joshua Tree and a yurt in Coulterville, among others.
"Birds are the ultimate travelers, they go from one place to the other, they migrate,” Jaime Robinson, Executive Creative Director at Pereira & O’Dell, the agency working with Airbnb, told Wired. “We thought that wouldn’t it be lovely to show that process of artists creating these really intricate birdhouses?"
However, not everyone is excited about these adorable birdhouses. The owners of a similar vacation home rental website, HomeAway, is now suing Airbnb for their birdhouse marketing campaign, according to Austinist. HomeAway has a birdhouse logo and accuses Airbnb CEO Brian Chesky of stealing the design ideas from their headquarters since he visited their office back in 2011. They just want Airbnb to stop using birdhouses in their advertising.
But they're so cute...
Here's a video that gives you a behind-the-scenes look at how the Airbnb team built the birdhouses:
