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Pencil this In: Last Minute Mardi Gras Suggestions, Technori Pitch Event, Ra Ra Riot and Heather McDonald Reading

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Laissez les bons temps rouler! Happy Mardi Gras! Here's what's happening in LA today: A few Fat Tuesday celebrations, Ra Ra Riot in concert; a Technori pitch event; Heather McDonald of Chelsea Lately reads from her newest book; local music at The Smell and more. Read on for all the details.

MARDI GRAS
There are a number of Fat Tuesday events happening today in LA. Here are just a couple to get you started. (If you know of others and care to share, post them in the comments section.) At King’s Row Gastropub in Pasadena, New Orleans’ own Abita Beer takes over the taps and a few Cresent City-inspired food specials will be offered beginning at 5 pm. The Original Farmers Market at Third and Fairfax celebrates from 6:30-9:30 pm featuring music by Eddie Baytos & The Nervis Bros, West Patio. Free. Amoeba holds its annual Fat Tuesday celebration with proceeds from today’s sales going to Hurricane Katrina relief. Bring an instrument for the home-grown parade 4:30 pm around the store, playing, naturally, "When the Saints Go Marching In."

TECH PITCH
Technori holds its inaugural Technori Pitch/showcase event tonight at The ROC - Santa Monica tonight from 6-10 pm. The evening features keynote speaker Brian Wong, CEO and Founder of Kiip— the fastest-growing mobile rewards ad network—as well as launch presentations from new LA-based tech venures. Hear from representatives from Enlightened.org, Stone+Cloth, Bitium, StaffRanker and Battlefly. The startups presenting tonight are chosen on “merit, inspiration and passion, empowering brilliant new ideas to launch without investment or funding.” Tickets: $20-$35

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MUSIC
Ra Ra Riot headlines the El Rey tonight to promote the band’s recently released third album Beta Love, which was influenced by the works of cyperpunk novelist William Gibson and futurist Ray Kurzweil. Beta Love also showcases the now four-piece outfit with Wes Miles on vocals, Milo Bonacci on guitar, Mathieu Santos on bass and Rebecca Zeller on violin. Also on the bill tonight: Pacific Air, Cayucas, and DJ Darren Revell. Doors at 8 pm. Tickets: $20.

READING
Comedian and writer Heather McDonald of Chelsea Lately/After Lately reads and signs her newest book My Inappropriate Life: Some Material Not Suitable for Small Children, Nuns, or Mature Adults tonight at 7 pm at Book Soup. In the book, she takes a look at how to balance motherhood and her often-inappropriate job.

MUSIC
The Smell in DTLA celebrates the release of multi-instrumentalist Maston's new LP Shadows tonight. Also on the bill tonight are Jung Bouquet, Norse Horse and Rangdangs (aka Charlyne Yi). Tickets at the door: $5.

ART BENEFIT
On Jan. 19, 100 local artists painted their vision of a green future at the EarthWe: Paint the World You Want event. These paintings go on sale tonight from 6:30-10 pm at a James Gray Gallery at Bergamot Station, and all proceeds will benefit environmental groups and Hurricane Sandy relief. Participating artists include: Mear One, CBS Graffiti Crew, PLASTICGOD, CHASE, Vincent Gordon and many more. Live performance tonight by Scott Bernhardt.

Want more events? Follow me on Twitter (@christineziemba). Or follow Lauren Lloyd—who takes care of Pencil on Wednesdays (@LadyyyLloyd).