Support for LAist comes from
We Explain L.A.
Stay Connected

Share This

This is an archival story that predates current editorial management.

This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.

Arts and Entertainment

O.J. Simpson's Ford Bronco Will Be Up For Sale On 'Pawn Stars'

Before you
Dear reader, we're asking you to help us keep local news available for all. Your financial support keeps our stories free to read, instead of hidden behind paywalls. We believe when reliable local reporting is widely available, the entire community benefits. Thank you for investing in your neighborhood.

Think of the most iconic images pertaining to L.A. and your mind may land on a white 1993 Ford Bronco cruising down the 405 Freeway on a Friday afternoon.

Of course, the event we're referring to is the Great Pursuit of 1994, when O.J. Simpson led authorities on a low-speed, 60-mile chase that, eventually, ended back at his Brentwood home. The car was owned and driven by Simpson's longtime friend, Al “A.C.” Cowlings. Simpson, armed with a handgun, was in the backseat.

Whatever happened to that Bronco? As noted at USA Today, the story is appropriately long and complicated. At one point, a memorabilia collector sued Cowlings for more than $200,000, claiming that Cowlings has reneged on an agreement to sell him the Bronco. And at another point in the mid-1990s, the SUV landed in the hands of pornographer Michael Pulwer, who locked the car up in storage.

Now, the Bronco will re-enter the public realm. As reported at CNN, Mike Gilbert, Simpson's former sports agent, is now in possession of the SUV, and he's attempting to unload it on the History Channel's Pawn Stars. Gilbert's attempt to sell the car was, of course, taped for viewer consumption—the episode will air on the History Channel this Monday at 10 p.m.

Support for LAist comes from

What's weird is that Gilbert's recollection of events doesn't quite match up with that of USA Today's. CNN says that Gilbert possessed the car "shortly after the chase," and that he's kept it locked up for decades to prevent it from being showcased for “distasteful” viewings. USA Today's report, however, doesn't mention Gilbert at all. Either way, we're sure that the Pawn Star crew will do their due diligence to make sure that the Bronco is the real McCoy.

As noted at TMZ, Gilbert is asking for more than $500,000 for the vehicle (he claimed that he'd been offered $500,000 for the Bronco before, but, of course, this could be a bluff to gain leverage). “It’s really one of the most iconic things we’ve ever had,” Chumlee Russell, one of the show's stars, told CNN. “I feel like everybody watched the slow-speed Bronco chase. Even my brother who was born in ’96 knows about the Bronco chase.” Russell added that the SUV is in pretty decent shape. “You can tell it wasn’t driven too much. But if you’re looking for an everyday ride, it’s a bit out of that price range,” he said, referring to the price tag.

LAist called the World Famous Gold & Silver Pawn Shop—the shop where Pawn Stars takes place—to ask if the Bronco is there (and if us commoners are allowed to buy it for an exorbitant sum). "This episode hasn't even aired yet," a representative told us. So no, we didn't get a confirmation.

We'll have to wait till Monday to see. In the meantime, you can relive that Friday afternoon with this video compilation: