Dodgers-Affiliated Minor League Team Forced To Nix 'Hourglass Appreciation Night'
File this one under "Ill-Advised PR Stunts."
As noted at Deadspin, the Ogden Raptors of Utah, a minor league team of the Dodgers', announced over the weekend that they would be celebrating “Hourglass Appreciation Night" in August. Would this be like a "Hello Kitty Night" at Dodger Stadium? Where you walk away with a sandglass timer instead of Sanrio-inspired products? Nope, the "appreciation night" was actually centered around women and their bodies.
In a release, organizers strained mightily to give a reason for this planned event. You see, it has something to do with how long baseball games can be. Planners say that true lovers of America's pastime would pay scant attention to the duration of the games. So let's celebrate the way that baseball transcends time by....inviting women with "curves" to the ballpark? Also, August will be the eight month of the year. And the number eight resembles an hourglass.
And, as if things weren't precarious enough already, they also referred to women as "thoroughbreds." If you think any of this is hyperbole on our part, check out the release for yourself (which has since been taken down, but preserved in formaldehyde on Twitter):
Not surprisingly, the event was panned on Twitter:
As noted at the L.A. Times, the awful nature of this promotion is juxtaposed with the team's association with the Dodgers; the team has several women working in the front office, and at one point was employing Kim Ng as Assistant General Manager. Ng was only one of three women to hold that position in the majors. Later, she would become vice president of baseball operations for Major League Baseball, and there has been speculation that she could become the first ever female General Manager in the MLB. We doubt this idea would have seen the light of day if it'd reached any of the female employees in the Dodgers' office.
The Raptors have nixed the appreciation night; all signs of the promotion had been wiped clean by Tuesday. The team still gives away bobbleheads of former players (like current Dodgers standouts such as Corey Seager and Kenley Jansen); hopefully they'll stick to this in the future, and refrain from any other half-baked ideas.