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Arts and Entertainment

NYC's Greenwich Hotel Is Coming To L.A... If We Find A Spot For Them

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New York's swanky Greenwich Hotel is looking to expand to Los Angeles and is apparently hoping you will do the legwork for them. New York's elegant, 88-room Greenwich Hotel, co-founded by actor Robert De Niro and located in TriBeCa, caters to clientele who can afford about $600 or more a night on a hotel room. The hotel is enjoyed by celebrities as it's fairly private, not allowing non-hotel guests into several areas, including the lobby bar. Now, it appears that the hotel is looking to open an outpost in L.A. However, it seems they'd like us to find it for them.

A full-page ad appeared in The Hollywood Reporter (page 151, if you're curious) simply stating that the owners of the hotel would like to expand to L.A., and are "seeking either vacant land or existing structures for a 50,000-100,000 sq ft project. Zoning for hotel use."

We have many questions. Namely, why a full-page ad for the legwork versus contacting someone in the business of finding available commercial properties? What neighborhood is most desirable? When would this hotel open? Will Robert De Niro also have a two-story penthouse in the L.A. location? There's a number to call if you've got a hot tip for them, but alas, it was busy every time we called.

We're certain they can afford most of the potential properties they desire, though it seems like Hollywood, West Hollywood and downtown are the areas becoming most saturated with hotels. A boutique hotel based on Sunset Boulevard's Hyde is coming to 7th and Hill, while Proper is taking over a 13-story building at Broadway and 11th Street. And even downtown's infamous Cecil Hotel is getting a makeover courtesy of NYC hotelier Richard Born, who owns The Bowery Hotel, the Mercer and The Jane.

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Last year, writer Eric Wilkinson took out a full-page ad in The Hollywood Reporter to pitch his idea for the next Die Hard film. Wilkinson later informed LAist that Eclectic Pictures secured the rights for his action-horror flick The Devil, thanks to the publicity surrounding the ad. So, we wish Greenwich Hotel good luck, though we hope they're offering commission or at least a free night's stay in De Niro's penthouse as a finder's fee.