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There are tons of "street team" kids out here working the crowds trying to drum up interest in bands, Mentos, beer, and even condoms. It doesn't matter who you're trying to hype, nothing beats human, personal contact, "hey big fella, you're gonna totally need these Trojan brand condoms."
Yesterday we saw a half dozen super hot girls in rollerskates crossing 6th Street like they were recreating the Abbey Road album cover. So of course we whipped it out (the camera), and followed them and asked their leader what the heck was going on. Turned out they were promoting the LA band No More Kings (whose new cd we had just received before we made it out here to Austin).
Do yourself a favor and watch the video all the way through because it's pretty funny.