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Maybe There Is Such a Thing as Overkill
Despite the huge marketing campaign by Starbucks Entertainment and the not-too-terrible reviews, Akeelah and the Bee debuted in 8th place with an anemic $6.3 million at the boxoffice. Kind of disappointing for the feel-good film to finish behind the number one film, RV (Robin Williams' take on Vacation), and Stick It, which, LAist guesses, does for gymnasts what Bring it On did for the cheerleaders of America.
So note to Starbucks: Whispers sometimes do roar. And sometimes subtlety--not bright yellow and green neon flashcards--works great.