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Let the Balls Descend

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The Decision. The Nike Ad. Will Carmelo stay or will he go? An army of ESPN reporters following every move of the Miami Heat. The Heat Index.

Sorry I can’t do it. I can’t buy the hype of this NBA season in all of it bloated presence. The NBA tried to position themselves and an NFL-type 24-7-365 league, but there’s only one problem with that: they don’t have the on-court product to match the hype. NFL games are watchable all season long whereas NBA December games are awfully hard to watch save the last five minutes of each game. Are we really wanting to watch the Indiana Pacers hosting the Memphis Grizzlies on Dec. 26? Or how about when the Washington Wizards come to town to face the Lakers on Dec. 7?

On July 8 I was sitting in the Dodger Stadium press box trying to ready a notebook piece on the upcoming Dodger game against the Chicago Cubs that night. I knew “The Decision” would be broadcast on ESPN and made every effort to avoid it. However the multimedia crew at Dodger Stadium blasted the show on DodgerVision making it unavoidable to everyone who wanted to find solace at the ballpark.

The collective horror all of us so-called “media folk” had while this was unfolding kept rising and rising. C’mon Jim Gray just ask the question. Why are we getting a pregame roundtable? Why hasn’t Jim Gray asked the question already? This could have been done in ten seconds. Wow, what an exercise in ego-stroking.

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Yes I didn’t like it, I wrote that I didn’t like it then I let it go. But the NBA, ESPN and other media outlets couldn’t let go allowing this story to fester on and on until what remains now is a gangrened zombie that cannot be stopped.

Well that is until they fail to win the NBA Championship.