LAist @ ad:tech SF - Part Deux
LAist has been at ad:tech SF 2008 this week - this is the second part of our report.
ad:tech featured several keynotes and "power panels" (not to be confused with a fuse box) that were remarkable. There was an emphasis on how companies can effectively maintain their brand in this new media era of blogs, forums, and podcasts.
Day one started off with Keynote Roundtable: The Art of Conversation - Building Great Brands in the Digital Age which was a panel of Fortune 500 reps (or at least reps of divisions of Fortune 500 companies) talking about brand maintenance. People from MTV, Sony, Nestle, etc.