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Electronic Arts Is Having Its Own Free Video Game Convention

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Electronic Arts—the video game studio behind several Star Wars and the Madden series—is ditching E3 to have its very own event a few days beforehand. Electronic Arts' new event will be known as EA Play and will launch on Sunday, June 12 at Club Nokia at LA Live, according to Kotaku. EA Play will last through June 14, which is the same day that gaming expo E3 begins at the L.A. Convention Center.

“We are taking our commitment to put our players first further this year by creating a play experience built around them,” an EA rep told Kotaku. “Hosting our own event allows us to connect directly with our players and create a meaningful experience for them.”

The tickets to EA Play are free, and attendees will be able to demo a number of new games. Behind the scenes, EA will still have private meetings at E3. Those interested in attending EA Play can sign up for more info here.

And for you Angelenos that like to game, don't forget that virtual reality studio Starbreeze has plans to open a virtual reality arcade come this spring or summer.