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Considered one of the next ways to bridge technology with the consumer experience, QR codes--those scan-able boxes that have begun to pop up at retail establishments around the nation and world--offer people, typically shoppers, a means to connect with information and sometimes discounts. You may have seen several of them show up recently all over the Beverly Center, and, if you took a scan, realized you weren't getting what you bargained for.
This short video by Mark Dice explains how he placed the codes all over the exterior of the high-end mall as a form of street art. He calls it "magnetic street art."
Dice describes himself as "a media analyst, social critic, political activist, and author who, in an entertaining and educational way, gets people to question our celebrity obsessed culture, and the role the mainstream media plays in shaping our lives."
Unfortunately his video doesn't show anyone falling for the codes. Have you seen them at the Beverly Center? What do you think of Dice's experiment?
