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Adam Levine Lands TV Pilot Inspired By Wedding-Crashing Music Video
Adam Levine may have broken hearts this week by shaving off his beautifully coiffed hair, but he's going to make some superfans very happy by riffing off his surprise wedding crashing video that went viral earlier this year.
NBC has ordered an unscripted, hour-long pilot episode from Levine and David Dobkin, the director of Maroon 5 music video, "Sugar." The project will follow surprised fans as celebrities crash their milestone events, Variety reports.
In the "Sugar" video, the band traveled throughout Los Angeles over the course of a weekend surprising unsuspecting brides and grooms by crashing as the wedding band. It was released in January and has amassed over 786 million views:
The wedding crashing will appear in some form in the pilot episode, as well as a big-name celebrity surprising guests at a bachelorette party.
The project, which is untitled, will be executive produced by Levine, Levine's partner in his 222 Prods. company Jordan Feldstein, Dobkin, and David Garfinkle and Jay Renfroe of reality production TV company Renegade 83 (Naked And Afraid).
We're thinking this is going to be a happier version of Ashton Kutcher's Punk'd.