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They say they are a "sassier shade of green." They also have nothing specifically to do with Los Angeles, but it's still worth mentioning because we have a Mayor who wants us to be greener and we have a lot of people who feel the same. We thinks you should too.
The concept behind Ideal Bite is an easy one — if we all knew what to do in our day-to-day lives to help impact the planet and our communities positively and painlessly (and without preachiness), we would all do it. And if that know-how came to us in a fun, pithy, sometimes irreverent way — so much the better.
Right on. We'll be pithy too and just lead you to their site to explore your inner-green as we go shopping for the organic beers recommended by today's e-mail (true link will be posted soon).