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Use This Map To Find And Support Black-Owned Businesses Around L.A.
Black Lives Matter wants to help you find and support local, black-owned businesses. On December 19, just days before Christmas, Black Lives Matter partnered with international advertising firm J. Walter Thompson to debut BackingBlackBusiness.com, a map that identifies black-owned businesses around the country (including right here in L.A.).
“Black-owned business have long been a staple in the Black community providing jobs, economic security and a somewhere for us to go and feel seen and safe,” Patrisse Cullors, a co-founder of Black Lives Matter, said in a statement, notes The Fader. “In these uncertain times, we need these places more than ever.”
According to the Huffington Post, the site currently lists over 300 black-owned businesses around the country via markers on Google Maps. Furthermore, search filters can limit results to categories like food and beverage, health and beauty, or entertainment.
We hope the site helps “reduce the racial disparity that exists in economic well-being through the promotion of black business ownership,” Brent Choi, Chief Creative Officer at J. Walter Thompson, added.
Zooming the site’s map into Los Angeles reveals a cluster of businesses in Inglewood and Leimert Park, with a few scattered additions as far away as Ontario.
Black Lives Matters hopes to continue adding new businesses throughout the year. A separate, unaffiliated site, Black Book LA, also lists a growing directory of black-owned businesses around Los Angeles. A statement on the site’s homepage writes, “Whether you’re new to town or have lived here all your life, you've probably asked yourself: ‘Where are all the Black people?’ Black Book LA exists to help you answer that crucial question.”
It may be too late to utilize these sites for gifts this holiday season, but Black Lives Matter’s goal is to “build long-term economic power for Black communities by #backingblackbusiness”.