Support for LAist comes from
We Explain L.A.
Stay Connected

Share This


How Crazy Is Black Friday Looking This Year?

Shoppers wait in line outside the Best Buy in Pasadena on Friday, Nov. 23, 2018, the day after Thanksgiving, also known as Black Friday. (Photo by David Wagner for LAist)
Stories like these are only possible with your help!
You have the power to keep local news strong for the coming months. Your financial support today keeps our reporters ready to meet the needs of our city. Thank you for investing in your community.

Reporting by David Wagner.

Customers formed a line that wrapped around the building at Best Buy in Pasadena but the crowd remained calm and orderly. Like many retailers, the store had been open on Thanksgiving.

Jackie Tafolla, who came to buy a $250 flatscreen TV, was surprised to find herself at the front of the line. She'd only been there about three hours.

"No one was here. I thought we were going to be late, but we weren't," she said.

Support for LAist comes from

Martha Cabrera got in line at 6 a.m. to buy a PlayStation 4. She also said this Black Friday seemed more mellow than previous years.

"People don't get crazy anymore," she said. "They don't go inside and run and push people. Now, since a lot of people buy online, there's less people here."

A shopper pushes a large TV out of a Best Buy on Black Friday in Aurora, Colorado on November 23, 2018. (Photo by JASON CONNOLLY/AFP/Getty Images) (JASON CONNOLLY/AFP/Getty Images)

Shoppers began swarming stores on Thursday, right after Thanksgiving dinner.

They headed shopping centers like the Empire Center in Burbank, hunting for deep discounts on items like TVs and gaming consoles.

For shopper Pedro Elizalde, there's more to it than that.

"The madness, it's fun, you know. It's adrenaline. You're in there shoving carts, getting crazy with people. It's the best part," he says.

Then there were shoppers like Frank Mercado, who was trying to stretch his dollars for charity.

"I'm shopping for the kids at the Ronald McDonald House here in L.A.," Mercado says. "Every Thanksgiving and Christmas, I gather people to donate 5 bucks, 10 bucks and I get the deals and I'll go there on Christmas Day and take toys."

People shop at the Macy's flagship store on 34th St. on Black Friday on November 23, 2018 in New York City. (Photo by Stephanie Keith/Getty Images) (Stephanie Keith/Getty Images)
Support for LAist comes from

You made it! Congrats, you read the entire story, you gorgeous human. This story was made possible by generous people like you. Independent, local journalism costs $$$$$. And now that LAist is part of KPCC, we rely on that support. So if you aren't already, be one of us! Help us help you live your best life in Southern California. Donate now.