Support for LAist comes from
We Explain L.A.
Stay Connected

Share This


Millionaire's Billboard: "All I Want For Christmas Is A Latina Girlfriend"

Stories like these are only possible with your help!
You have the power to keep local news strong for the coming months. Your financial support today keeps our reporters ready to meet the needs of our city. Thank you for investing in your community.

One millionaire in San Diego really knows how to put himself out there. Real estate mogul Marc Paskin put up a billboard with a simple (if offensive) message and an AOL address: "All I Want for Christmas is a Latina Girlfriend."

Paskin did his homework (which only makes us cringe some more): he put the billboard up in Barrio Logan, a mostly latino neighborhood in San Diego.

He hasn't given any interviews about the billboard yet, but San Diego ABC 10 interviewed a bunch of passers-by to get their take on it. The only person who didn't visibly cringe a little was an unidentified white woman who says she'd call him up if only she were latina.

Paskin hasn't shied away from publicity in the past: last year he was on the show "Secret Millionaire," where he gave away some of his millions to people in need, like a woman who lost her home and family in a fire.

Support for LAist comes from

That doesn't make the billboard any less offensive to a man named Juan Figueroa who works under the sign: "Generous of him, but still, that's not right."