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Millionaire's Billboard: "All I Want For Christmas Is A Latina Girlfriend"

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One millionaire in San Diego really knows how to put himself out there. Real estate mogul Marc Paskin put up a billboard with a simple (if offensive) message and an AOL address: "All I Want for Christmas is a Latina Girlfriend."

Paskin did his homework (which only makes us cringe some more): he put the billboard up in Barrio Logan, a mostly latino neighborhood in San Diego.

He hasn't given any interviews about the billboard yet, but San Diego ABC 10 interviewed a bunch of passers-by to get their take on it. The only person who didn't visibly cringe a little was an unidentified white woman who says she'd call him up if only she were latina.

Paskin hasn't shied away from publicity in the past: last year he was on the show "Secret Millionaire," where he gave away some of his millions to people in need, like a woman who lost her home and family in a fire.

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That doesn't make the billboard any less offensive to a man named Juan Figueroa who works under the sign: "Generous of him, but still, that's not right."