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Paramount movies displayed on Facebook via VooZoo

As reports and tweets come out of of SXSW in Austin, TX where BusinessWeek's Sarah Lacy reportedly held a disastrous interview with 23-year-old Facebook CEO Mark Zuckerberg, news of the popular social networking site with more of a national and local business twist hit the wires: Paramount will offer movie clips via a Facebook application, a first for the movie industry.

Starting today, users will be able to post a clip, whether they be a few seconds or minutes, to their profile or send them to friends. Options include Zoolander, Chinatown, Forrest Gump and many, many others from the studio's collection. "The short clips for a movie that you've already seen before helps you relive the moment," Paramount senior vice president of entertainment Derek Broes told the Associated Press. After a clip plays, a button gives viewers the choice to buy DVDs, or eventually experience virally based campaigns (think Cloverfield).

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VooZoo, the application that makes this possible, was developed by Los Angeles-based developer, FanRocket. So far, it does not appear that these clips will be embedabble on blogs or websites outside of Facebook, but it's pretty easy to post a clip to your profile.