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Dear Tony,

Why does LAist use the royal "we"? I think it's obnoxious. Why don't you? And why doesn't all of your writers use it. I see only some of them do.

LAist uses "we" instead of "I" because we are published by Gothamist and they say "we". Jake and Jen said I can run LAist any way I want and out of respect to that freedom I don't think that I've not used the royal "we" in more than 1% of the posts that I've written since I started in June.

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I think it's funny. I think that it's a tip of the hat to our publisher and the blog that we yearn to be more like. I also think that it's an interesting exercise for writers who are committed to growing and trying new things. At first it was slightly difficult, but I adjusted pretty quickly and now it's hard for me to say "I" when writing LAist posts.

I also like it because on my personal blog I feel like I say I far too much.

But mostly I like it because I feel it keeps the focus on the subject at hand as opposed to on the author. Odds are people don't care about my journey to the Arclight when reviewing "Little Miss Sunshine", even if some fascinating things happened. Odds are all they care about is if I thought the film was good or not, and why. Strangely, movie stars and movies are more important to our readers than my so-called-life, so "we" keeps "me" thinking about what I should be thinking about, which is "it".

If I want to write about the three cheerleaders I met at the KFC on Vine before the show, that might be better placed on my personal blog.