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- "These days, consumers are like walking TiVos, filtering out so much of what they see and hear in advertising. To reach this media-savvy demographic, advertisers have to 'give to get.' In other words, they have to give viewers something special, something unique, in exchange for their attention," Mark Kingdon, chief executive, Organic Inc. said regarding the fact that YouTube is opening its floodgates to movie studios, record labels, and other companies who want to pitch their wares on the popular web site. - LAT

- Still debating a bill that was passed yesterday that would bar discrimination against gay, bisexual and transgender people in textbooks the same way that women and minorities are protected, it's hard to say who are arguing this bill for partisan reasons, and who's just being a dumbass.

Public schools "are turning into institutions of social experimentation and it is dangerous for our young people,'' said Dennis Mountjoy, R-Monrovia. "We'll no longer have prom kings and queens. Jack and Jill can no longer walk up the hill.'' "If somebody wants to teach kids in kindergarten that Jack and Jill ran up a hill, this bill doesn't prohibit that," Assembly Speaker Fabian Núñez, D-Los Angeles, responded. But "if somebody wants to say that if Jill and Jill ran up the hill and somehow that's wrong, then this bill says that that is not acceptable.'' - Mercury News

- California will soon
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raise the state minimum wage from $6.75 to $8 an hour. Workers will get a 75-cent increase Jan. 1 and an additional 50 cents on Jan. 1, 2008. That should make up for the gasoline price jump and soaring higher education costs. Quick math: $8 over 8 hours is $64, half of that goes to taxes, so $32 is left which is what a tank of gas costs. So live it up minimum wagers, in '08 you will be paid a tank of gas a day - LAT

- Madden NFL '07 comes out today, improvements include having the ability to be the lead blocker on a run! You think we're being sarcastic, but we will be $50 poorer at the end of the day. Damn you, John Madden! - Inside So Cal

photo by ben harris-roxas via flickr