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Pencil This In: Jonathan Gold and Bret Easton Ellis at the Hammer, Poetry at LACMA and Film Marketing Panel at the Egyptiian

Poet Maggie Nelson reads at LACMA tonight in conjunction with the William Eggleston exhibit. | Photo: Untitled (Orange County) by William Eggleston. Eggleston Artistic Trust, Courtesy of Cheim & Read, New York.
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LA Weekly's restaurant critic Jonathan Gold "grills" author Bret Easton Ellis in a public discussion at the Hammer Museum tonight. Ellis has authored six novels including Less Than Zero, American Psycho and his latest novel, Imperial Bedrooms. The two will "share their fascination for Los Angeles, pop culture, and eating." 7 pm. Free, but tickets required (available on a first-come, first-served basis at the museum).

There’s a seminar and panel discussion on social networking and marketing for the film community tonight at 7:30 pm at the Egyptian Theater. Moderated by media strategist Joy A. Kennelly will moderate a panel of experts on social networking and marketing including Anne Thompson of Thompson on Hollywood; American Cinematheque’s Digital Marketing Strategist Margot Gerber; Founder & CEO of MomentFeed, Rob Reed; Digital Lead on the Waiting for Superman campaign Wendy Cohen; and Film Threat founder Chris Gore. Tickets: $20, $15 student/senior. Follow tonight on Twitter: #AMCINSNL

As part of the exhibit William Eggleston: Democratic Camera—Photographs and Video, 1961-2008, poet Maggie Nelson will read from her latest volume Bluets and ruminate on the topic of color through an exhibition walkthrough at 7:30 pm. BCAM, Level 2. It’s a free program, but tickets required.