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Doughboy Diaries: In LA and Over the Hill...Wheee!

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The Pillsbury Doughboy, beloved squishy-bellied icon of the all-American baking products company, is celebrating his 40th birthday, and this week his Taste Tour has stopped right here in LA. Despite the fact that Angelenos abide by a high aesthetic ideal that does not tolerate jiggly midsections, particularly in our celebrities, we're still taking a couple of days to fete the aging pitch puff-person down at the Santa Monica Pier. Thinking about the Doughboy makes us a little nostalgic about some of the baked goods he's endorsed over the years. There is of course, the fun of twisting open those cardboard tubes until the satisfactory "pop!" reveales the peel-apart makings of biscuits. Or, there's also that trick of sticking a cocktail wiener and some cheese (to be authentically American, one must surely use a processed cheese slice, yes?) inside the dough of a crescent roll and then baking until you get a tray full of golden brown hot dog roll ups. What kid (or nostalgic adult) doesn't go for that? We're wishing the Poppin' Fresh Doughboy a very happy 40th, and, at the very least, want to thank him for helping to make "Funfetti" part of our vocabulary. If he can do some hardcore shopping Fifth Avenue style in the Big Apple (pictured), perhaps while he's in town with us he can get a bit of a tan.

The Pillsbury Doughboy will be celebrating his birthday on Saturday, July 23 on the Santa Monica Pier. Photo: Pillsbury Baking