The Museum Of Ice Cream Is Coming To Los Angeles
The Museum of Ice Cream—a real life Willy Wonka fest that had an insanely hyped one-month run in New York City last summer—is coming to Los Angeles next month, according to Los Angeles Magazine.
The Museum of Ice Cream, according to our East Coast counterparts at Gothamist, "is a museum only in the loosest sense of the word." (See photos above for a visual peek at the New York version, which delighted the city last July).
The experience was created by 24-year-old creative strategist Maryellis Bunn and her 36-year-old boyfriend and former investment banker, Manish Vora, two people who understand the spectacle of social media enough to know that ice cream-themed art and fun facts don't draw in crowds, rare selfie backdrops do.
The Museum of Ice Cream wowed New Yorkers when its 30,000 tickets sold out in five days, so if its East Coast popularity is any indication of its forthcoming L.A. success, tickets will disappear like melting ice cream (we're allotted one ice cream-related simile and we're cashing it in now.)
The museum's main draw involved channeling childlike wonder in a pool filled with rainbow sprinkles, which aren't actual edible toppings and instead are "tiny bits of hard plastic that embed themselves between your toes for hours after the experience is over," according to The New York Times. As long as it doesn't skew potential Instagram likes, who cares, right?
In addition to the sprinkle pool, attendees could delight in other youthful escapisms like sucking helium out of a balloon (but this time the balloon is made of sugar and your parents aren't around to chastise you about it). Other attractions included a chocolate-themed room, a gift shop with an ice-cream scoop see-saw, and a taste experiment by biomedical engineer Irwin Adam Eydelnant, which exhibited a “miracle berry” candy that morphs a lemon slice placed on top of a dollop of soft-serve vanilla ice cream from sour to sweet. It remains to be seen whether the L.A. version will replicate these same elements, or start anew.
The L.A. location has yet to be announced, but job postings are hinting that the museum will be in Venice or Santa Monica. Stay tuned.